Simply, Butterfly Solar is a solar broker. We do not work for any single company. Instead, we are able to shop around for you, find you the best price possible, while offering the same and often better warranties and guarantees. Similar to a mortgage or insurance broker, we do the leg work for you to find you the best possible. No need to shop around, we do that for you. We are also able to negotiate with various installation companies where the other companies are constrained to only offer what they have - limited products (often inferior as they are driven by cost and not quality), few financing options, and most importantly because they are "regulated" by their company on prices, they must charge certain rates for them to achieve their margins and pay their shareholders, which means higher costs for you. Large companies have many layers resulting in high overhead costs, inefficiencies, and waste, which, again, means higher costs for you. What most people do not know, is that the warranties and guarantees are from the equipment manufacturers, not the companies that sell and install the solar systems. Therefore, we are able to offer the same assurances to you. Lastly, due to their size, these larger companies spend a significant amount of money on marketing, and these costs are passed onto you. Marketing costs can be outrageous. By building relationships and partnerships with these companies, we are able to negotiate with them to keep as we bring buyers to them without having to incur those huge marketing costs, and thus we are able to pass those savings onto you. Being a small business, we are very nimble and are able to adjust more quickly to changing market conditions, resulting in better products and more savings to you. It is very costly to find new customers, and due to their size, these larger companies take a "gunshot" approach to marketing, where they basically just throw money at every possible idea they have to gain customers rather than take a finite, strategic approach to gain customers. The latter approach is far more efficient and less costly, and that is how we operate. Where we stand out from the rest is are hyper-focused on the customer. We spend smarter and far less, which means more savings for you. But, what really separates us from the rest is we are able to offer more products and financing options than the other companies. You are able to get exactly what you want, and not be boxed in by the other companies with their limited options. We are able to customize and provide the best solution for you without compromise.
About me, the founder and owner. I started this company because I saw a need for change. I have over 25 years of business experience, mostly in the hospitality/F&B industry. I absolutely understand the importance of customer service and tailoring the experience for each individual. I also believe that one must get to know their customer, their needs, expectations, and then be able to deliver an exceptional customer experience every time. Switching to solar is a lifetime decision that not only will impact you but also your family. Going solar is not like buying a cell phone or a car, which we will do many times within our lifetime, therefore make sure you are dealing with a solar professional who knows the business. Going solar is as important as buying a house, and I fully understand this. This is why I build relationships with my customers. Being a small business owner, these relationships are invaluable, that is why I will treat you with integrity and respect.
Thank you for getting to know me and my company better, I want you to know exactly who I am and what I represent. I look forward to having the pleasure of working with you during your energy transformation.
I thought long and hard about naming my business, and bought numerous domains, but didn't like any of them, and this went on for months. I believe a company's name should have meaning and truly represent them as so. I was thinking of keywords that represented me, what solar meant to me, this planet, and what solar means to my customers. I love nature, traveling, adventure, insects, I have always been down to earth and I believe in just being kind. After clicking for days, I started seeing some common themes, and the butterfly and bee were the most constant. I love bees! One day I promised myself to become a beekeeper. I was thinking using the bee as a company name might give the wrong impression "Buy from me and you will get stung" haha. I then started looking into what the butterfly represents and means to people, cultures, and civilizations. I had no idea how important and significant the butterfly was, and is. I knew then, this is what I want to represent me and my company. I also wanted to have a logo that would be colorful, cool, fun, and to stand out, and butterflies contain so many colors, patterns, and shapes. I thought of the endless possibilities for my logo, and then realized I can have more than one, just like there are many variations of butterflies. And being into photography, I enjoy taking pictures of them if I can catch them! What is even funnier, as I was building this website, I needed a break and decided to see what my spirit animal was lol. Mine came up as the butterfly, no joke! But isn't the butterfly an insect? Another day for that topic. The common themes that kept coming up, is how the butterfly represents life, the soul, change, transformation, rebirth, renewal, freedom, joy, hope, and good luck. The butterfly is linked to the sun. I found the butterfly to be one of the most symbolic creatures on earth, every culture views the butterfly as one of the most important and powerful beings on earth, and yet the butterfly is so delicate. Let's see how this correlates to solar. When you go solar, you are transforming how you power your home. You literally are breaking free from your energy company, like emerging from the chrysalis which represents your power company. The butterfly seeks the sun for energy and life, just as solar relies on the sun to create energy and to power your life. Going solar provides you freedom from your energy company, a rebirth. It provides hope, wealth, and joy in knowing you have chosen to change how you power your home while having a positive impact on you, your family, and this planet for future generations.